2024

How to Create Content Pillars on Social Media

Content pillars are the main thematic categories of content that represent a business/brand on social media. Each of these categories is the pillar on which the presence is built and reflects the nature and identity of the brand And presence management requires a content strategy that stands out. The “content pillars” form the basis of…

Brand Sentiment: How does the public feel about your brand?

Managing brand sentiment requires a multidimensional approach, combining data analysis with experience. As small businesses turn to building strong brands, understanding how consumers feel about their brand is critical. How small businesses can understand the brand sentiment and leverage it to grow their brand. Brand Sentiment Analysis Analyzing brand sentiment requires collecting and evaluating data…